Overall Marketing Responsibilities
FP Healthcare is an expert at developing tailored marketing strategies to optimize business outcomes. We offer a comprehensive range of brand services, including market research, market and competitor analysis, developing brand position, localized marketing strategies and tactics, developing unique marketing campaigns, and product launch activation.
Possessing extensive brand building experience, our mix of ATL and BTL activities drive brand success. One of our brands is the market leader in cold and flu medicine in Hong Kong, as well as selected regions in China.